Your brand identity is the essence of your story, values, vision and personality. It forges a powerful connection with your audience. It’s not just about creating logos. Here, we develop your end-to-end digital presence.
We start with your design strategy, aligned with your business goals and objectives. And finish with beautifully linked visual elements within a design suite, which are governed by comprehensive and actionable brand guidelines.
It takes a very unique set of skills to execute brand identity that perfectly balances the creative, with strategic alignment of business goals and values. And we’ve got the best in the business, who do just that.
Consistency and professionalism throughout your print and digital media is the foundation for building brand recognition, trust, loyalty. Ultimately driving growth and success in your market.
Our highly-skilled designers will help you to define your brand, through a strong, cohesive and well-executed visual identity.
Creating a brand identity involves a strategic and creative process. As your business evolves and grows, review and update your brand identity to stay relevant and aligned with your audience. Here are three essential steps:
Before diving into the design phase, our designers will want to understand your target audience, industry landscape, competitors, and your own business goals.
Here, we identify what sets your business apart and the core values you want to convey through your brand.
When we’ve landed on your brand’s essence, it’s time to start the design process.
We develop a visual concept that aligns with the research insights and captures your brand personality: logo, colours, typography, and overall visual style.
Here, we create cohesive elements that are versatile and can be used across various platforms and materials.
Comprehensive brand guidelines are essential to use the design elements consistently: Ensure that anyone can pick them up and apply it correctly.
It covers logo usage, front, colour codes, typography rules, and guidelines for imagery and placement. Making your brand recognisable and consistent across all touchpoints: website, social media, marketing materials, packaging, and print.